Waldorf Astoria: Shanghai Style

Who run the world? GIRLS. GIRLS. I wish it was girls, BeyoncĂ©. Actually, it’s not a who, it’s a what that rules today’s society. And that what is called branding. In the hotel industry, branding is everything. From the way you are greeted to the way a hotel smells (seriously, pay attention to the scent…

An Important Lesson the 2018 Miss America Competition Taught Me

Anyone who knows me can attest to the fact that I’m an incredibly impulsive individual. Although I’ve gotten better at thinking through things first — wisdom comes with age, right? — I still find myself quick to react to things I’m emotionally invested in. And you can imagine what kind of trouble that can bring….

Why Bike Tours are Incredible at Branding

As a follow-up from this past month of races, I wanted to share with y’all how well bike tours appeal to non-riders. I’ve enjoyed coming back to indulge in the free goodies and the fun, but next year, I just might have to ride. Every year, I rummage through the goodie bags my boyfriend receives,…

Quick Steps to Dating an Avid Cyclist

Growing up with Lance Armstrong, you’d think I would evolve into a cycling enthusiast, taking the Cleveland Metroparks by storm and participating in every bike race around the country. Instead, I grew up to stand on the sidelines, camera ready in one hand and a nice, cool bottle of water in the other. Now, that…

I Won’t Cry: My Mascara is Too Expensive

Literally. Now, I would be lying if I said I indulge in luxury brands when it comes to my face. I actually prefer to poison my facial skin with your everyday brands found at your local CVS – I am a broke college kid after all. However, there are two times in the year where…

8 Things I Learned about China in 8 Days

With every ethnicity comes a stereotype that leads back to its native land and culture. And with every native land come stories of great perks to tourists, specifically American ones. So, you bet your horses I was ready to shop till I dropped, eat funky foods and come home tanner than ever. However, some things…

Welcome to Karolina’s State of Mind

The neon girl. The pageant girl. The immigrant. The volunteer. The girl who takes on way too much. These are amongst the few labels I carry with me everywhere I go. Quite frankly, it’s a little tough to escape some of these labels once you’ve built your brand, shared too much on social media about…